After 10 years running a highly successful Internet-based travel business in Sun Valley, local entrepreneur Tracy Lotz recently moved vacation/rental business to Boise to support the rapid expansion taking place in his business.

Lotz said, “We have had a lot of great people work with us over the years but the availability of affordable market rate housing, which resulted in the lack of qualified employees were the biggest factors for the change.”

1st Choice Vacation Rentals became a pioneer in the vacation rental segment. Over the 13 years, 1st Choice expanded from being a web directory for vacation rentals to providing websites for vacation property managers.

Source: Idaho Business Review